Tuesday, January 02, 2007
The Ten Best Trailers I've Seen - #7

The Hitchhiker's Guide to the Galaxy



This trailer is fantastic for quite a few reasons. It's a brilliant tongue-in-cheek parody of the generic movie trailer, poking fun at the conventional, traditional elements, while still promoting itself using those traditional elements! It's amazingly effective right there alone. But it's even more impressive when you consider how perfectly it fits the movie/book series' mood and overall quirkiness. In fact, if you think about it, is there really any other way they could do a trailer for this movie? It's a creative, witty commentary that completely breaks the fourth wall. And that's why it's perfect.

Money Shot: I wouldn't really say this trailer has a climax moment, but right from the start it deviates from the usual path when it starts talking to you about movie trailers. It's simple - it's not a sexy girl or a massive explosion or a cryptic line - but it's effective, grabs your attention, and works.

Musically: The music is definitely background, as the wildly random scenes and hilarious commentary are the focal points. That being said, the music goes along with the commentary and blends well, particularly the "rock music montage" as the nameless commentator puts it.

Visually: The digital information screens we see throughout the movie are exactly like various scenes in the movie, so it does a good job of establishing the visual template. Other than that, it's mostly a selection of various movie scenes that complement the commentary (yep, the movie scenes complement the commentary!).

The Ending: Finishes strong! The commentator wraps up his deadpan synopsis of movie trailers, while continuing to slyly sneak in the movie's actual information at the same time. Even better though, he goes back to the deep voice for a moment, which is tremendous.

Extras: Where to begin? By far, one of the most creative trailers ever. It's one thing to break the mold and make an original trailer, but it's quite another to do so by skewering the very idea of how predictable movie trailers are to begin with. It's hilarious, mostly because it's so true! There are far too many trailers that follow this template exactly...such as the DEEP VOICE man that seems to speak in every trailer on earth.

It's also important to realize that this trailer succeeds where many movies that were originally books/comics/etc. have failed. No matter how familiar you are with the series, this trailer is still great. Read the books? You'll probably recognize some scenes and would really appreciate the trailer's humour, because you would expect no less. Never heard of it? You'll find the trailer funny and probably expect the movie to be just as good.

In truth, I actually didn't enjoy the movie that much. I found it a bit too random and it seemed like it was trying too hard to be zany for the sake of being zany. However, that doesn't stop the trailer from being one of the best I've ever seen.


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