Wednesday, November 29, 2006
The Ten Best Trailers I've Seen - #10
Preface: These ten movie trailers are by no means the ten best ever. Hell, they're probably not even truly the ten best I've seen. But they are the ten best that I can remember, for one reason or another. So here we go.

I'm going to point out five things for each trailer: the "money shot" (the moment that really hits you and makes you remember it), how it is musically, how it is visually/cinematically, the ending, and any extra, special reasons why it is effective.

Bowling for Columbine - View Hi-Res Trailer

Let's get one thing clear. I didn't particularly enjoy this movie. I didn't think it was as hilarious as most people thought, and in fact was blatantly manipulative and used cheap ploys for effect. And I loathe Michael Moore. I want to push him down a hill covered in jagged glass and hungry fire ants.

That being said, the trailer for the movie is quite effective. It gets right down to business and tells you immediately what it's about, and has a good mix of interesting and humorous clips from the movie.

Money Shot: Probably the first "highlight" of the trailer is the scene where Moore signs up for the bank account that comes with a free gun. Probably more than anything else in the trailer - or the entire movie, for that matter - this scene singlehandedly illustrates what Moore is trying to show people. It's perfect for the film, because it makes you say "What? No way that's true, that's just idiotic." Which is exactly Moore's point.

Musically: Pretty plain, but the whimsical mood appropriately fits the tongue-in-cheek nature of the film.

Visually: Plain. Nothing extra here.

The Ending: Clears up the title pretty good, while getting in another of Moore's famous "silly theoretical questions that in retrospect isn't so silly." Straightforward but good ending.

Extras: None. This trailer is exactly what it aims to be, and is exactly how the movie is. It is unremarkable, but very solid.

In conclusion, the trailer for Bowling for Columbine is plain and unimaginative, but it does a efficient job of selling the movie by telling you exactly what you'll be seeing. Plus, the whole idea of opening a bank account and getting a free gun is just TOO INSANE not to stick in your head after seeing it.


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